Ripon Races Demographics
Racing, contrary to belief, attracts a broad range of ages...
...The graph below highlights the age structure.
Nearly half of these fall into the high earning ABC1 demographic and a good split of genders, with around 35% being female. Not only that but Racing is the second most televised sport on terrestrial tv after football, demonstrating its high coverage due to popularity. Sponsorship is therefore a good way to get your company name in front of thousands of targetable people.
At The Races is a dedicated horse racing channel broadcasting daily, live action from the UK and Ireland.
Domestic distribution of the TV channel extends to over 12 million UK and Irish homes via digital satellite and cable television. The company is majority owned by racecourses and operates through a joint venture partnership between BSkyB and Arena Leisure Plc. Attheraces.com is the UK and Ireland's no. 1 free racing website and attracts up to 850,000 unique users each month.
Thursday 19th April
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Going Report: